After a first experience 5 years ago with a light box from another brand, we were hesitant to reinvest in this type of equipment when it broke down. Indeed the photos taken with this box required permanent retouching with the skills of a graphic designer. Seeing the Easy-ScanCube software we were convinced of a qualitative leap and a much more accomplished hardware design. The tests carried out confirmed this impression to us, because today anyone in the company after a few minutes of training can take beautiful shots that can be used directly: with ScanCube equipment, the concept of the mini studio becomes credible again. Today our group will acquire a second ScanCube for another of its subsidiaries.
We had invested in a ScanCube to improve the quality of our visuals and add the interactivity of 360° animation to our site, particularly in the context of our website, which has become responsive. Customers spend more time on listings with 360 degree views and better visualize the product. Beyond this first objective, we have also noticed an increase in the satisfaction of our customers.
Photographing a bottle of wine is not an easy task, especially because of the reflections. ScanCube brought us the technicality and simplicity of operation that we needed. The in-house production of the shots allows us to be very reactive and to carry out this work directly on the stock, without particular logistics. As for the quality of the photos, I let you judge on our site.
Since February 2011, our Forbach store has taken photos of its products with a ScanCube for its website, posters and flyers. We took a pragmatic approach and we served as a pilot site to measure the benefits of this new technology, validate its functional ease and its adaptation to our business. Today the Cora group has acquired a dozen ScanCubes.