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The wine bottle packshot, the benchmark product packshot in the Food sector

High-quality, fast-paced 360° shoots provide the ingredients for boosting your online sales. ScanCube is the solution that will help develop your online traffic and optimise your natural referencing. Create in a few seconds images of your food products, wine and spirits packshots that can be used immediately for all ecommerce platforms and promote your natural referencing.

Beautiful product packshots for your e-commerce site

The sale of products online is growing rapidly and the need for visual relays has multiplied for digital media.

To take advantage of this reality, companies are developing their websites and social networks, with a strategy based on three main points: making the website attractive, creating a good customer journey, offering a pleasant shopping experience

Used in your marketing strategy, product images and photos that illustrate your website, and respect your graphic charter, are one of the indispensable tools to increase your commercial performance. Professional quality visuals are the most effective way to attract buyers' attention and create desire. You can also add dynamism and modernity with 360° product photos. For example, packshot photographs of wine bottles can reassure customers about the seriousness of the producer and reassure them in their choice by giving them all the information they need before buying.

Exemples of photos and videos 
of food items (e.g. packshot bottle of wine).

packshot bouteille de vin et autre

Which accessories for food photography (e.g. packshot wine bottle) ?

vertical shot

The Topshot takes zenithal views of your products. This accessory is fixed above the ScanCube and allows the camera to be positioned facing the backlit floor, vertically to the objects to be photographed.

Nylon wire suspension

The nylon wire suspension is an essential accessory for shooting objects that need to be held in the air.

Centering laser

ScanCube has developed a centring accessory using a computer-controlled laser that draws a luminous cross over the product.


The Lumipod is our patented system that supports the object to be photographed as if it were levitating. It takes the form of a light column on which you can place the product to be photographed.
How it works ?


After a first experience 5 years ago with a light box from another brand, we were hesitant to reinvest in this type of equipment when it broke down. Indeed the photos taken with this box required permanent retouching with the skills of a graphic designer. Seeing the Easy-ScanCube software we were convinced of a qualitative leap and a much more accomplished hardware design. The tests carried out confirmed this impression to us, because today anyone in the company after a few minutes of training can take beautiful shots that can be used directly: with ScanCube equipment, the concept of the mini studio becomes credible again. Today our group will acquire a second ScanCube for another of its subsidiaries.

&nbsp- Groupe LDC ( Le Gaulois, Loué, Marie, Maître Coq)

Photographing a bottle of wine is not an easy task, especially because of the reflections. ScanCube brought us the technicality and simplicity of operation that we needed. The in-house production of the shots allows us to be very reactive and to carry out this work directly on the stock, without particular logistics. As for the quality of the photos, I let you judge on our site.

David Kapikian
 Digital director
&nbsp- Lavinia

Since February 2011, our Forbach store has taken photos of its products with a ScanCube for its website, posters and flyers. We took a pragmatic approach and we served as a pilot site to measure the benefits of this new technology, validate its functional ease and its adaptation to our business. Today the Cora group has acquired a dozen ScanCubes.

M. Meier
&nbsp- Cora

More about the wine bottle packshot

Every detail of the label must be present in the image.

Photographing products such as reflective objects like glass and metal requires a good knowledge of light. The lighting must be adapted to the subject and its nature. When photographing wine bottles, the bottle and label must be taken into account.

The quality of the paper and its weave, the gilding, the embossing and other reliefs are differentiating elements that are important to find during the photo shoot.

These visuals, with the help of quality camera equipment, must be very sharp, with the creative dimension remaining in the background.

Bottle shape: 2 glass lighting techniques

There are two techniques for lighting the glass to make good photos and avoid unsightly reflections:
- wine on a black background and light lines
- white background and black lines with light box reflection for a dark glass bottle, with black lines for a clear bottle

Precise bottle trimming for easy insertion.

This is one of the recognised features of the Easyscancube software, which allows visuals to be integrated into different communication media.